Ace Architect. A digital presence built around the architecture.
The Partnership
Ace Architect partnered with ’em to build a digital presence that reflected the character of its architectural work. The practice already had a portfolio of detailed project renders. Our role was to turn that material into a clear introduction to the studio and its design approach.
We put the projects at the centre of the creative direction. Wide views established the scale and context of each design, while closer crops drew attention to materials, forms, and details. A consistent approach to layout and copy gave the portfolio a recognizable look while letting each project retain its own character.
The Work
Defined the creative direction for Ace Architect’s digital presence.
Adapted the brand’s visual language for social media.
Curated project renders to highlight each design’s strongest features.
Sequenced wide views and architectural details into project stories.
Designed social layouts that gave the renders room to stand out.
Wrote project copy that explained the design intent behind the imagery.
Planned content around individual project showcases.
Rolled out the new direction across Ace Architect’s social presence.
The Results
Built a recognizable digital presence for Ace Architect in the Saudi architecture market.
Made the portfolio easier to explore, giving audiences a clearer view of the practice’s design approach.
Established a consistent format for introducing new projects as the portfolio grows.
