EduRise. A new direction for an education investment brand.
The Partnership
EduRise partnered with ’em to rethink how it presented its business and the joint venture behind it. The brief was to shift the brand toward business and government audiences and make its role in education investment and school management clear.
We translated that shift into a corporate identity and a social media strategy. LinkedIn became the primary channel for presenting the joint venture, communicating investment opportunities, and showing where EduRise could work with investors, school operators, and public-sector partners.
The Work
Repositioned EduRise for business and government audiences.
Clarified how the brand communicates its investment and school management capabilities.
Developed a corporate visual identity for the new direction.
Defined a tone of voice for institutional communications.
Shaped the narrative introducing the joint venture and its purpose.
Built a LinkedIn strategy around investment, school management, and partnerships.
Created content showcasing investment opportunities in K–12 education.
Managed social media planning, content creation, and publishing.
The Results
Established a clear market position for EduRise as an education investment and management partner.
Gave the joint venture a unified public identity and a clearer account of what it offers prospective partners.
Established LinkedIn as a dedicated channel for communicating investment opportunities and engaging institutional audiences.
