Dii® Aesthetics. An editorial take on aesthetic care.
The Partnership
Dr. Hadeer Sultan partnered with ’em to launch her first aesthetics clinic. The brief was to give Dii Aesthetics a distinct place in the local market, with an identity that felt as considered as the care patients would receive.
We approached the launch through an editorial lens. We built the brand around the idea that beauty is personal and carried that perspective into the identity, the tone of voice, and the clinic’s first digital content.
The Work
Defined the clinic’s positioning in the local aesthetics market.
Developed Beauty Is Personal as the central brand message.
Designed the Dii wordmark and emblem.
Built the visual identity around an editorial aesthetic.
Established the brand’s tone of voice.
Set the creative direction for digital content.
Built the clinic’s digital presence for launch.
Created aesthetic content to introduce Dii and its approach to aesthetic care.
The Results
Surpassed 2 million+ in combined organic reach, views, and engagement.
Generated appointment demand that led to clinic waiting lists.
Established Dii’s presence in the local aesthetics market with a distinct identity and consistent digital storytelling.
