Bouchée: Elevating French pastry to Culinary Art.
The Partnership
Bouchée, a French pastry shop based in Korba, Cairo, began as a small, friendly neighborhood coffee shop offering authentic French products. Our mission was to elevate Bouchée from a local favorite to a renowned F&B destination.
We crafted a strategy that not only doubled sales in the first year but tripled them in the second and quadrupled them in the third. Bouchée’s success was so profound that they expanded their original shop to another floor and are now launching two additional branches.
Our work focused on treating Bouchée’s products as jewelry, emphasizing the artisanal quality and authenticity that set them apart in the competitive F&B market.
The Work
Transformed Bouchée’s brand from local to leading.
Strategically positioned Bouchée as an F&B destination.
Doubled sales in the first year of partnership.
Tripled sales in the second year, quadrupled in the third.
Expanded product range to include specialty coffee and trendy pastries.
Enhanced the shop’s capacity with a new floor extension.
Helped launch two new branches due to high demand.
Positioned Bouchée’s products as artisanal treasures.
The Results
Achieved a 400% increase in sales over three years, driving Bouchée’s transformation into a leading F&B brand.
Successfully facilitated the opening of two new branches and the expansion of the original shop to accommodate growing demand.
Created such high demand that customers now face a 3-hour waitlist for a table, reflecting Bouchée’s immense popularity.
