El Mohamady: Revitalizing a legacy in Cairo.
The Partnership
El Mohamady, a renowned restaurant with over 60 years of history in Al Mansoura, partnered with ‘em to expand its legacy into Cairo. Our mission was to drive success in a competitive market, enhancing the brand’s visibility and engagement through innovative digital strategies.
We leveraged our expertise to increase the restaurant’s entry rate from 40% on weekends to over 120% on weekdays and an impressive 200% on weekends. This success led to the opening of a new branch in under a year, far surpassing the usual 3-year timeline, driven by overwhelming demand and our strategic marketing initiatives.
To further amplify El Mohamady’s presence, we built a strong social media platform with access to exclusive Meta programs in both Cairo and Mansoura. Our efforts also extended to creating an efficient influencer network that eliminated the need for a 750K EGP budget, achieving zero-cost influencer marketing through compelling brand storytelling.
The Work
Increased entry rates significantly on weekdays and weekends.
Opened a new branch in under a year due to demand.
Created a strong social media presence with Meta access.
Boosted engagement, video views, and followers on all platforms.
Developed an efficient, zero-cost influencer marketing system.
Enhanced brand visibility and market presence in Cairo.
Leveraged strategic content to engage new audiences.
Transformed traditional success into modern market leadership.
The Results
Achieved a 200% entry rate on weekends, demonstrating the effectiveness of our marketing and on-ground efforts.
Facilitated the opening of a new branch in less than a year due to unprecedented demand, surpassing typical projections.
Created an influencer network that eliminated a 750K EGP budget, leveraging strong brand storytelling to attract influential voices.
