Mada Preschool. A clearer online direction for the brand.
The Partnership
Mada partnered with ’em to rethink how the brand showed up online. The scope covered both the direction of the brand’s digital presence and the day-to-day work of managing its social channels.
We brought those two sides together. The new direction shaped what Mada talked about, how it sounded, and how its content looked, giving the brand a consistent point of view from one post to the next.
The Work
Reworked Mada’s digital and social media strategy.
Refined the brand’s creative direction for digital channels.
Defined the recurring themes that guide Mada’s social content.
Sharpened the brand’s tone of voice and messaging.
Developed the visual direction for social content.
Planned the content calendar around brand priorities.
Created and published content across Mada’s social channels.
Managed the day-to-day rollout of the new direction.
The Results
Established a more consistent brand presence across Mada’s social channels.
Gave Mada a clearer editorial focus, with defined themes and a recognizable tone of voice.
Put a repeatable process in place for planning, creating, and publishing content under the new direction.
