Mag Food: Crafting a dual-identity brand.
The Partnership
MAG Food, a top-quality food manufacturer, partnered with ‘em to create a comprehensive brand identity. We crafted a brand that resonated with different target audiences while maintaining a cohesive identity across product lines.
We designed distinct packaging for MAG Food’s meat and chicken products to reflect the preferences of their target consumers. For the meat products, we emphasized elegance and premium quality with black tones, while the chicken products featured a more vibrant, youthful design.
This strategic differentiation ensured that each product line appealed directly to its intended market segment. To further solidify the brand’s market presence, we implemented a unified branding strategy that reinforced MAG Food’s reputation for quality across all product lines.
The Work
Developed a complete brand identity from A to Z.
Designed tailored packaging for meat and chicken products.
Used black tones to convey elegance for meat products.
Created vibrant, youthful designs for chicken products.
Identified and targeted specific audience segments.
Ensured cohesive branding across all product lines.
Blended elegance and youthfulness to appeal to diverse consumers.
Showcased the brand’s versatility through strategic design choices.
The Results
Boosted sales significantly, leading to a 230% increase across Egypt, driven by strategic branding and targeted product appeal.
Successfully differentiated MAG Food’s product lines with distinct, audience-specific packaging that enhanced market appeal.
Created a cohesive brand identity that maintained consistency across diverse product offerings, strengthening overall brand recognition.
