Parkway School. A school brand built from the ground up.
The Partnership
Parkway School Cairo came to ’em in April, several months into the typical admissions cycle for a school opening that year. We had a compressed window to build the brand, introduce the school to families in New Cairo, and support its first intake.
We developed the identity and carried it through everything families would encounter, from campus signage and uniforms to the prospectus, website, and social channels. We managed social media and media buying alongside the brand rollout, focusing the available budget on the admissions campaign.
The Work
Defined Parkway’s brand positioning and messaging for prospective families.
Designed the school’s visual identity and established its brand guidelines.
Applied the identity to campus signage and wayfinding.
Developed branded uniforms and school materials.
Created the school prospectus and admissions collateral.
Developed the website to introduce the school and support admissions.
Managed social media strategy, content creation, and publishing.
Planned and managed media buying for the first admissions campaign.
The Results
90+ students enrolled in the first year, following an April start to the launch.
Rolled out a complete school brand across campus, admissions, and digital channels within a compressed timeline and with disciplined media spending.
Built an ongoing partnership that continues to support Parkway’s brand, communications, and admissions.
